Breaking The Double Standard

Breaking The Double Standard

For too long, enjoying herb has been treated like something to hide.

Look around you: alcohol is everywhere. In ads. In bars. In sports stadiums. In fancy dinners. In celebrations. In grief. In joy. It’s normalized, glamorized, even honored. Yet every year in the U.S., about 178,000 people die from excessive alcohol use — from liver disease, cancers, heart damage, drunk driving, overdoses, and more

Think about that. Something so openly accepted, so deeply woven into our rituals and culture, causes tens of thousands of preventable deaths. But we’re not taught to hide wine racks or apologize for sipping beer at a game.

Meanwhile, herb — known to have genuine medicinal qualities — still carries a weight of shame. It is used for pain relief, nausea, epilepsy, muscle spasms, anxiety, and more. Scientists are exploring herbs for inflammation, neuroprotection, PTSD treatment. And yet, because of stigma, so many people still feel forced to shove their herb and accessories into the back of a drawer. 

Why do we accept that alcohol can be displayed on TV, endorsed by celebrities, poured in fine glasses, delivered with dinner reservations — but a herb jar on a counter still feels like a risk?

Why We Crated Our Storage

Our stash cabinets aren’t just storage. They’re statements.

They’re designed to sit proudly on your counter — the way a wine rack does. They’re built like furniture, crafted to be part of your home, not something you feel the need to shove in the back of a drawer.

Every piece we create is one step toward breaking the double standard.

Be Part of the Change

When you choose to display instead of hide, you’re doing more than organizing. You’re helping reshape perception. You’re helping prove that enjoying herb can be just as elegant, just as respectable, just as display-worthy as any bottle of wine.

The stigma only lives as long as we feed it. Together, we can starve it out.

It’s time to stop hiding. It’s time to start displaying.